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Phizzle Adds Data Management Industry Veteran Brian Freed to Management Team

Named SVP, Products at IoT Edge Innovator

San Francisco - Sept. 9, 2020 - Phizzle today announced the hiring of Brian Freed, CFA to the role of Senior Vice President of Products at the IoT Software Innovator recently named one of CRN’s Top 10 Hottest IoT Start-ups of 2020. 

Freed was previously Vice President and General Manager of SGI’s Data Analytics business, leading the unit from inception to a $50 Million run rate before SGI was acquired by Hewlett-Packard Enterprise Systems. Subsequently, Freed founded TopNock, Inc. a private consultancy focused on M&A advisory and technical go-to-market strategy in the data analytics space. Freed will report directly to CTO Ryan Brady.

"Phizzle is preparing for the scale phase of the opportunity to automate IoT devices in pharma manufacturing and unleash the potential of digitization," said Ron Ricci, a former senior executive at Cisco Systems for 20 years and Phizzle Board Member. "Brian's track record in managing successful product execution in fast-paced growth environments is exactly what Phizzle needs right now and we're thrilled to have him at the Company.”

On joining Phizzle Freed said: “I look forward to this opportunity with Phizzle because their technology addresses two key elements of a rapidly developing IoT data management ecosystem. The Company’s edge optimization engine dynamically modifies the edge engine to process only those signals relevant to the decision engine at the time. As a result, complex models typically requiring a traditional server can run on low-power edge devices. Secondly, the technology enables the integration of edge models with traditional ERP-based business processes to deliver real-time business responses to IoT data signals. With considerable customer momentum in the pharmaceuticals sector, the Company is rapidly establishing itself as a leader in edge data management and decision making. Moving forward I hope to assist in expanding this success to new customers and sectors.”



Phizzle is the first IoT software company to break through the performance requirements of edge device computation, enabling enterprise customers to automate and rely on IoT devices in mission-critical environments. The core innovation in the company’s enterprise-class software stack is Regenerative Engineering, which solves the power and data complexity challenges typical of edge computing in an entirely new way.

Phizzle’s EDGMaker solution is used by industry-leading customers in manufacturing, pharmaceutical, transportation, oil and gas, and smart cities initiatives around the world. The company's go-to-market partners include Cisco.

Founded in 2005 and headquartered in San Francisco, Phizzle has a history of creating innovative products from consumer data to machine data.

Key Takeaways
  • Data Management Expert Brian Freed hired as SVP of Products at Phizzle
  • Phizzle, an IoT Edge Innovator, preparing to scale in Pharmaceutical Manufacturing
  • Phizzle is rapidly establishing itself as  a leader in edge data management and decision making
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"Brian's track record in managing software teams in fast-paced growth environments is exactly what Phizzle needs right now and we're thrilled to ha...
Ron RicciPhizzle Board Member & Former Senior Executive at Cisco Systems
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Brian Freed
SVP Product
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Contacts
Sammy Totah
Phizzle@bocacommunications.com

415-225-8444
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