Phizzle to Launch Technical First for IoT Edge

First Platform to Format and Normalize Data from Any Device

Key Takeaways

  • Phizzle’s EDGE Puck is an IoT industry technical first:  a platform to format and normalize data that is vendor-agnostic to device.
  • The Phizzle EDGE Puck is designed for deployment in Pharma, building automation, and other regulated industries.
  • To learn more about the Phizzle EDGE Puck and see its capabilities in action, join Phizzle’s upcoming Technical Webinar on June 10th.

San Francisco, CA – June 5, 2025Phizzle, Inc., will launch on June 10th a technical first for the IoT Edge: the industry’s only purpose-built computer inside a gateway that is malware-hardened to format and normalize data from any device or machine in edge use cases, including pharma manufacturing, building automation and AI systems, among others.

“The promise of the IoT Edge has been limited by the problem of data formatting, making it nearly impossible to automate workflows without some kind of manual intervention,” said Ben Davis, Phizzle Founder and CEODavis added: "That’s why we are working with pharma manufacturers like Merck to format and normalize data from air particle counters into LIMS systems."

According to Phizzle’s Chief Innovation Officer, Michael Patrick, the EDGE Puck has three fundamental innovations in one integrated platform:

  1. A computer system is housed within the puck, which contains Phizzle’s software solution, including a device agent and a data formatting engine that normalizes data for any database system.
  2. The puck itself is a gateway that solves the problem of connectivity to both any instrument and the necessary IT infrastructure.
  3. The software is read-only, meaning it can’t be altered or manipulated by malware.

“Our microservices architecture software is at the heart of the innovation in the EDGE Puck,” said Patrick. “Data formatting in a vendor-agnostic way isn’t possible with traditional architectures.”

Product Features & Specs:

  1.  Malware-Hardened - Secure by Nature
  2. Easy Connectivity - 5 Simple Steps
  3. Data Normalization - Vendor-Agnostic Data Formatting Engine


To learn more about the EDGE Puck and see its capabilities in action, join Phizzle’s upcoming Technical Webinar on June 10th. This live session will offer an inside look at the technology, use cases, and deployment strategies for data normalization at the IoT Edge. Register here to reserve your spot.


The Phizzle EDGE Puck is the first purpose-built computer inside a gateway that is malware-hardened to normalize data on the IoT Edge.

Key Takeaways

  • Phizzle’s EDGE Puck is an IoT industry technical first:  a platform to format and normalize data that is vendor-agnostic to device.
  • The Phizzle EDGE Puck is designed for deployment in Pharma, building automation, and other regulated industries.
  • To learn more about the Phizzle EDGE Puck and see its capabilities in action, join Phizzle’s upcoming Technical Webinar on June 10th.

Media Gallery

Quotes

The promise of the IoT Edge has been limited by the problem of data formatting, making it nearly impossible to automate workflows without some kind...
Ben DavisCEO, Phizzle
Our microservices architecture software is at the heart of the innovation in the EDGE Puck. Data formatting in a vendor-agnostic way isn’t possibl...
Michael PatrickChief Innovation Officer, Phizzle

Related Bios

Ben Davis
CEO
After a decade in enterprise sales with Fortune 500 companies such as Xerox, Parametric Technology and EMC, Ben left the corporate world to become an entrepreneur in Silicon Valley, following his passion for sports and technology.

Ben co-founded Pixiem in 2003, which was among the first of its kind as a developer and publisher of mobile video games. In 2005, Pixiem was acquired by WinWin Gaming. Ben co-founded Phizzle in 2006 and has led the company through major innovations and technology adaptations from consumer data to IoT machine data while raising $20 million in VC funding.

He is on the IoT Community board of advisors and serves on the IoT Community’s Converged Edge Center of Excellence. Ben is a board member at Elon University, School of Communications; member of the Alliance of Chief Executives; and board member of  Boys Hope Girls Hope. Formerly a professional basketball player in Europe, he currently resides in San Francisco. Ben is a graduate of Walsh University with a BA in Business.
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Michael Patrick
Chief Innovation Officer
Michael started with Phizzle in 2008 and brings to the team his over 38 years of experience on the design, development, and integration of high availability real-time systems. Prior to being CIO at Phizzle he developed mission/life critical software for commercial, military, and space-based platforms for companies such as Boeing and BAE Systems. Michael's broad and extensive expertise in implementing high performance solutions has been key to all Phizzle's software and forms the core engine of Phizzle's IoT solution. In his spare time Michael is a mentor for a FIRST robotics team where he brings his passion for engineering, science and robotics to high school students. Michael received a BS in Electrical and Computer Engineering from SUNY Buffalo in 1983.
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Contacts

Cecilie Carter
ccarter@phizzle.com
Press/Media